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YouTube has increased the price of its Premium subscription plans in the U.S., marking the first price adjustment in around three years.
The platform, owned by Google, confirmed that the monthly cost of YouTube Premium for individual users has risen from $13.99 to $15.99. The Family Plan has also increased from $22.99 to $26.99 per month. Other tiers, including YouTube Music Premium, have seen smaller price adjustments.
The company says the changes are intended to support continued investment in features such as ad-free streaming, background play, offline downloads, and expanded content for creators.
Existing subscribers will continue at their current rate until their next billing cycle, after which the new pricing will apply.
The price update has already taken effect for new customers in the United States, with potential broader adjustments expected in other regions later.
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